Post by account_disabled on Feb 27, 2024 6:57:02 GMT 1
The visitors who have engaged with one or more of Optimizelys digital properties in the past blog website community knowledge base etc.. We executed this with behavioral targeting through Optimizely. Once you have audiences defined and dont be surprised if this takes a while you are ready to dissect your page and identify the places you want to personalize. Sidenote We had to redesign the homepage in order to make space for content that could be personalized. Take a look at the original site you can see that theres hardly anything on the page no content to personalize In order to do website personalization you need ample real estate to create personalized experiences.
How did personalization perform was importantly an AB test Kazakhstan Phone Number of homepage visitors saw the old version and saw a personalized one. Personalization is a hypothesis like any other designfunctionality change and should be treated with similar rigor as AB testing. You want to know that the personalization is improving the experienceconversion ratemetrics not decreasing them. Heres the A and B In the test we measured lead conversion rate accounts created lead qualification rate and softer anecdotal data like how it helped our sales team in conversations and how our customers reacted to it.
Practice WhatYouPreach Personalization Optimizely is pretty cool Went there at AM greeted w Still AwakeVPU Vic Maine Vic_Maine June Well done Optimizely Super personal home page Havent visited site on this computer before and yet they know me pic.twitter.comElXJHnC Sean Kennedy Sean_Kennedy April Lets start with the qualitative data. In short people loved the new homepage. They even tweeted about it and sent emails to our team. If your homepage design is worth tweeting about thats either a fantastic or a horrible sign. We were glad that it was all positive sentiment. Quantitatively the new individualized homepage experience performed better than the original. Overall we saw a . increase in engagement increase in conversions.
How did personalization perform was importantly an AB test Kazakhstan Phone Number of homepage visitors saw the old version and saw a personalized one. Personalization is a hypothesis like any other designfunctionality change and should be treated with similar rigor as AB testing. You want to know that the personalization is improving the experienceconversion ratemetrics not decreasing them. Heres the A and B In the test we measured lead conversion rate accounts created lead qualification rate and softer anecdotal data like how it helped our sales team in conversations and how our customers reacted to it.
Practice WhatYouPreach Personalization Optimizely is pretty cool Went there at AM greeted w Still AwakeVPU Vic Maine Vic_Maine June Well done Optimizely Super personal home page Havent visited site on this computer before and yet they know me pic.twitter.comElXJHnC Sean Kennedy Sean_Kennedy April Lets start with the qualitative data. In short people loved the new homepage. They even tweeted about it and sent emails to our team. If your homepage design is worth tweeting about thats either a fantastic or a horrible sign. We were glad that it was all positive sentiment. Quantitatively the new individualized homepage experience performed better than the original. Overall we saw a . increase in engagement increase in conversions.